Drinkin' a Beer, and Washing It Down

Is it just me, or does beer taste so much better depending on your mood and what you are doing? Does your mood affect your taste buds in such a way that perhaps they trick your brain into thinking that you love something so much at that particular moment? Work with me here for a minute. Lets say... for example... your home alone on a Sunday... you slept later than you wanted to, no one wants to hang out, you ate some shitty shrimp chow mien, and the weather outside is anything but pretty. You got half a case in the fridge, but when you crack one open and have s sip, it just isn't that good. You thought it was a good idea... but now your second guessing your poor decision and you think, "damn, i don't even want this."

OK. Now... picture this little scenario. Your at, let's say... the beach. Or perhaps a lake for those of you who are not blessed with everyday ocean front access like yours truly, and you're with all of your friends. Hanging out, having a great time. The sun is shining, and the weather is perfect. You got the grill going with some kick ass barbecue. Your favorite band is playing on a nearby boat stereo. (Or truck for you lake swimmers.) And you feel as good as ever. You got more than one cooler stock full of Coronas and Budweiser's, and since you're in a good mood, you decide to crack open a cold one. And when you do... it is damn refreshing. Tastes good, feels good, and even makes the mood better.

Wonderful. Now can anyone tell me why this is. Is it the social setting that your in? You feel relaxed and comforted by the people who surround you? Or do you just have to be an alcoholic like me to enjoy a beer on any given day?